[ Max / Lab Takeover ]

Maxmedia became specialists at creating takeover moments in spaces with multiple displays, with the ability to sync the timing of all of the screens and use the entire layout as a canvas. We created a takeover for AT&T’s flagship store in Chicago that was a total of over 90,000 pixels. This example was created for Max / Lab and covers seven wildly different display configurations, including a wall projection.

 

Agency: MaxMedia
Director of Production: Eric Brackett
Creative Director: Bryan Collins
Producer: Lauren Herle
Designer: David Dodge
Animator: Reza Alavi

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