Every 35 minutes, all of the digital screens in the store have a "reset" moment which begins with an audio cue and is intended as a moment in which shoppers can pause and relax. The takeover covers 119 digital screens and was some 96,000 pixels large. We were extremely pleased when the Takeover was award a Silver Hub Prize honoring excellence in the brand & retail experience.

Agency: MaxMedia
Director of Production: Eric Brackett
Creative Director: Jeff Doud
Producer: Lindsey Gall
Design & Animation: MaxMedia Motion team