This multiscreen interactive consumer experience is a motion-activated prototype created to show off both data driven-video content and physical triggering of the video content. In its passive state, the animation displays information collected from the Under Armour* running community such as miles run in a given area, common routes by locals, and accumulated calories burned by runners. As the shoe is lifted from its platform, a second animation is activated displaying information about the unique benefits of the HOVR Sonic connected shoes.

Creative Director: Matt Rollins
Production Director: Eric Brackett
Producer: Lauren Herle
Design: Brett Stacey
3D: Lee Kordel
Programming: Reza Alavi and Jeremy Ciccone
Animation: Bret Stacey and Reza Alavi

*This was produced as a proof of concept for MaxMedia and Under Armour was not a client.