In a pitch during ATT’s merger with DTV, AT&T requested concepts for a re-brand for their new entertainment division. Ultimately, they would end up going in a different direction. These are a handful of the style frames created during that time.

Creative Direction: Matt Rollins, Brett Stacy, Jeff Krichmar
Production Director: Eric Brackett
Producer: Lindsey Gall
Art Direction/Design: David Dodge